Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 1

Consumer Behaviour - Essay Example Consumer behaviour, hence, entails understanding different attitude and behaviour of the consumers along with exploring factors having impact on these attitude and behaviours (Peter and Olson, 2008). For the purpose, various theories and models have been derived to somewhat provide generalised guideline impact of these factors on consumer buying behaviour (Hawkins & Mothersbaugh, 2009). Businesses to influence the buying behaviour uses various tactics such as advertising, promotions and other market tactics that increases probabilities of consumer purchasing company’s product. Designing and devising these tactics are guided by the understanding of factors that are capable of influencing of consumer attitude and behaviour and direct purchase decision (Neal, Quester, & Hawkins, 2004). To develop insight about aforesaid mentioned factors, this paper develops research to explore activities an organisation undertakes in relation with different consumer behaviour models and theories . Organisation’s undertakes many activities to direct consumer behaviour. For instance, marketing mix used to generate favourable response include product, brand, advertisement, packaging, point of purchase display etc in an integrated manner (East, Wright, and Vanhuele, 2008). Since these entire stimulus generators carry complete information and extensive detail in itself, the scope of this research has been limited to case study based analysis of advertisement campaign of L’Oreal’s product ‘Elvive’. L’Oreal has been in operations since years with recognition of being global cosmetic provider. L’Oreal’s target market in general has been female and while specifying its market comprising of females with urge to look good and beautiful; an ultimate desire of every woman. For the purpose, L’Oreal has several product offerings within various ranges; however, every product campaign from all mediums communicates the same messag e. This research in order to analyse abovementioned advertisement has picked print advertisements, storyboards and/ or screenshots of the television advertisements to investigate if message from these medium are on same page as referred by different consumer behaviour models and theories to target consumer behaviour. STIMULUS GENERATORS IN L’OREAL’S ADVERTISMENT L’OREAL’s advertisement campaigns are mainly formed of the similar technique to develop customer attention. This technique is also the most common form of advertisement and has following components: 1. Celebrity endorsement 2. Beauty appeal 3. Benefit communication 4. Scientific support to claimed benefits 5. Iconography 1- CELEBRITY ENDORSEMENT Message conveyed by celebrity usually has greater appeal; claim based on general perception and observation. Product endorsed by more popular or liked personality is able to gain more rating on the evaluation phase. In evaluation phase consumer analyses an d rates the quality and benefits of the product. This phase is known as surrogate indicator (Neal, Quester, & Hawkins, 2004). L’Oreal has been using celebrating endorsement in its advertisement campaigns to fetch higher rating and hence, influence the purchase decision. 2- BEAUTY APPEAL Beauty appeal has been well accepted to be one of the basic features of the product capable to attract women. L’Oreal targetting women has been using this appeal in almost its every adverstisemnet. Hence, L’Oreal advertisements to cater the social need strongly develops

Black People and Tone Essay Example for Free

Black People and Tone Essay Tone is the attitude a writer has about a topic. For example, a tone might be serious, sarcastic, respectful, or unsympathetic. A writer establishes tone through choice of words and details. Directions: Zora Neale Hurston creates a strong tone when she writes about race in this essay. In the second column of the chart, list key word choices and details from the essay that reflect her attitude for each topic. Describe her tone in the third column. Then answer the question that follows. Topic| Word Choices and Details| Tone|Growing up in a town with only African-Americans| She knew no other and just thought it was normal.| Laid back,normal| White people visiting Eatonville| NorthernersWhites would just pass thru| Exciting, actors| The difference between Eatonville and Jacksonville| Eatonville was only blacks and Jacksonville was predominantly white with colors being a minority.| Solemn and lonely| The lasting effects of slavery in the United States| People reminding her that she is a granddaughter of slaves| Depressed | How African-Americans and white people respond differently to music| African-Americans feel more depth and soul. It is real they have lived it and white people look for more classical to relax and just enjoy.| respectful| What is the overall tone of Hurston’s essay? What point does Hurston make by choosing this tone to discuss the subject of race? Is Hurston’s tone appropriate and effective for her topic? Explain. I believe her tone was excited about her younger years and the fun of just being a kid and knowing nothing about race or discrimination. Towards the end it became more solemn. But she was wrong by no means. Her talk and expression was regulated by her story telling. She only told about her situation and what she experienced. I really enjoyed it.

Sources Of Municipal Solid Waste In Delhi Environmental Sciences Essay

Sources Of Municipal Solid Waste In Delhi Environmental Sciences Essay India is the second most populated country a second fastest growing economy in the world. From the period of 2001-2026 the population of India is to increase from 1030 million to 1400 million, if we consider the increase rate to be 1.2 % annually then there will be an increase of 36% in 2026.accordingly about 285 million live in urban areas and about 742 million live in rural areas. (Census of India, 2001).In India urbanisation is becoming more because people are moving from villages to cities and there is a rapid increase in population in the metropolitan cities .Mumbai is the largest populated city followed by New Delhi and Kolkata. Generally, the greater the economic prosperity and the higher the percentage of urban population, the greater is the amount of solid waste produced (Hoornweg and Laura, 1999). In Hoornweg and Laura, 1999 1996 about 114,576 tonnes/day of municipal solid waste was generated by the urban population of India, by the end of 2026 it is predicted to increase to 440,460  tonnes/day This great increase in the amount of MSW generated is due to changing lifestyle and living standards urban population(Hoornweg and Laura, 1999). STUDY AREA Delhi is a very densely populated area and is the capital of India. Since Delhi is an urbanised city the annual growth rate is increasing very rapidly in the last decade the growth rate has increased by 3.85%. Delhi is the capital of India this tells us that it is the centre for commerce trade and power, since it is one of the largest cities and the capital it produces excellent job opportunities, which account for its rapid increase in its population and increased pace of urbanization. Due to the fast urbanisation and the growing population the production of municipal solid waste is also increasing very rapidly. According to a survey Delhi generates about 7000 tonnes/day of municipal solid waste and this municipal waste is to ride about 17000-25000 tonnes/day by the year 2026.due to the rapid increase in the population and municipal solid waste the disposal of the waste has become a great head ache for the municipality in Delhi. Out of the waste gathered only 70-80% of municipal sol id waste is collected while the remaining is dumped onto streets or open ditches. Out of the 70-805 collected only 9% of the collected municipal solid waste is treated by composting the remaining is sent to the land fill sites. New Delhi Municipal Corporation (NDMC), The Municipal Corporation of Delhi (MCD) and Delhi Cantonment Board (DCB) are three municipal entities responsible for MSW management in Delhi. (Vikash Talyan, R.P. Dahiya, 2008). IDENTIFICATION OF SOURCES, TYPES AND COMPOSITION OF MUNCIPAL SOLID WASTE IN DELHI Sources and types of solid waste in Delhi: Residential:-the residence might be single family or multiple family dwellers the types of waste they produce are paper, food wastes , cardboard , leather, yard wastes, textiles, glass, special wastes, metals, plastics , ashes, wood and household hazardous wastes. Industrial: industries produce ashes, food wastes, packaging, special wastes, housekeeping wastes, construction and demolition materials and hazardous wastes. Commercial Institutional: they produce wood, metals, cardboard, glass, special wastes, Paper, food wastes, hazardous wastes. Municipal services: landscape and tree trimmings, Street sweepings, general wastes from beaches, parks, and other recreational areas, sludge. (Hoornweg, Daniel with Laura Thomas. 1999) Composition of waste: The population of Delhi is 13.9 million they produce 7000 tonnes/day of municipal solid waste at the rate of 0.500 kg/capital/day and accordingly the population as well as the MSW in increasing by 2026 the municipal solid waste generated will increase to 17,000-25,000 tonnes/day. Because of the increase in the MSW the municipal body will face a lot of problem after composting and incineration they would still have to deal with a lot of waste and this waste would generally go to landfill sites. The characterisation of the waste by its type, composition and source is important this will make monitoring and management of solid waste easy. Based on this we can use different types of processes to dispose the solid waste. The following information will tell about the generation of MSW from various sources is Delhi in the year 2004. Source wise generation of the MSW (tonnes/day) in Delhi Sources MSW(Tonnes/day) Residential waste 3010 Industrial waste 502 Hospital waste 107 Main shopping centres 1017 Construction waste 382 Vegetable and fruit markets 538 Source 🙠 MCD, 2004) The Tata Energy Research Institute conducted a study in 2002 in Delhi to determine the physical and chemical composition of municipal solid waste. This study in 2002 tells us that the composition of MSW is not changed that much from the past decade. According to the study the major part of the MSW consists of biodegradables fallowed by other wastes. Physical composition (as wt. %) of MSW Chemical composition (as wt. %) of MSW Parameters 2002 Biodegradable 38.6 Inert 34.7 Glass and Crockery 1.0 Paper 5.6 Non-biodegradable 13.9 Plastic 6.0 Parameters 2002 Moisture 43.8 Phosphorus as P2O5 0.3 Organic carbon 20.5 nitrogen 0.9 C/N ratio 24.1 Calorific value (kCal/kg) 713.0 Source 🙠 TERI, 2002) The composition of MSW of an urban population depends on various factors like place location, climate, commercial activities, population, cultural activities, economic status if the residence and urban structure .Before we do anything we need to know the composition of the MSW so we can determine the best suited operations and equipment for the facilities that dispose of the MSW. There was a survey conducted by Municipal Corporation of Delhi to evaluate the composition and properties of MSW. This study involved the different places in Delhi where MSW was produces. The following table tells the details of the study Composition (as wt. %) of MSW generating from various sources in Delhi Parameters Food waste Recyclables Inert Others Moisture Ash content C/N ratio Lower CV (kcal/kg) Higher CV (kcal/kg) Residential waste 1.low income group 58.4 15.7 22.8 3.1 54 21.8 39 754-2226 2238-4844 2. Middle income group 76.6 21.2 0.5 1.7 65 6.3 30 732-1939 3415-6307 3.High income group 71.9 23.1 0.3 4.7 59 10.9 31 1300-1887 4503-5359 4. JJ Clusters (Slums) 69.4 14.1 15.8 0.7 63 15.6 46 204-1548 1582-4912 Vegetable markets 97.2 2.3 0.5 76 3.3 16 0-1309 3083-4442 Institutional areas 59.7 33.8 4 2.5 50 6.7 35 129-3778 2642-5459 Streets 28.4 12 56.1 3.5 19 56.7 51 1007-2041 1188-3289 Commercial areas 15.6 68 16.4 18 8.8 158 1815-4593 3373-6185 Landfills 73.7 9.2 10.8 6.3 47 15.3 38 191-4495 2042-5315 Source :- (MCD, 2004) RELEVANT REGULATIONS FOR MUNICIPAL SOLID WASTE MANAGEMENT IN INDIA The major policies and legislative frameworks for the municipal solid waste management in Delhi are Municipal Solid Waste (Management and Handling) Rules, 2000: according to this policy there is a set process for the collection, sorting, storage, transportation and disposal of the MSW. The Bio-Medical Waste (Management and Handling) Rules, 1998 and Amendment Rules, 2003:- bio-medical waste should be treated according to the standards of schedule v. The Delhi plastic bag (Manufacture, Sales and Usage) And Non-Biodegradable Garbage (Control) Act, 2000: according to this plastic bags should be recycled and non-degradable plastic bags should not be dumped in public drains. Hazardous Wastes (Management and Handling) Rules, 1989 and Amendment Rules, 2000 and 2003:-there are limitations for the import and export of hazardous wastes and there should be proper handling and management of hazardous waste. (Ministry of Environment and Forests, 2000) MUNICIPAL SOLID WASTE MANAGENENT IN DELHI Primary collection and storage of MSW in Delhi According to the Delhi municipal corporation act 1957 the owners, tenants or the person who is occupying the residence, commercial or industrial area is responsible for the disposal of the MSW at a particular area provided by the municipal corporation. But this rule was changed in 2000 which stated that the collection of MSW would be from house to house because of this rule the municipality cooperation faced a lot of problem due to the rise in population as well as residential houses so doth the systems are being applied to collect MSW. The municipal cooperation of Delhi is getting awareness programs to help the citizens understand the need of segregating the municipal solid waste by placing two separate bins one for recycling materials and the other non-recycling materials. By doing this the municipality is reducing the work load and they can dispose of the material in an easy way without any fuss. The municipal authority has a schedule for the collection of the waste example a part icular area will have a particular day for the collection of MSW. The Delhi municipal authority provides a primary storage facilities like dustbins, metal containers that have different capacities ranging from 1m3 ,4m3,10m3 to 12-15 tonnes these containers are placed in locations that are easily accusable to people. The size of the containers that are place at a primary storage location depends on the amount of MSW being produced by the area and the population of the area. These metal containers and bins are emptied with the help of modern hydraulic collection trucks. In Delhi on an average there are 3-4 collection sites. The MCD has employed about 50,000 people for primary storage collection, 2600 for secondary storage collection and about 370 people foe sweeping the streets. (Ministry of Environment and Forests, 2000) Transportation The MCD has many vehicles for the collection of primary and secondary storage waste. The MSD in its fleet contains refuse removal trucks, tractors and loaders they have about 100 vehicles to do the job. What these vehicles do is they collect the waste and take them to the landfill sites. Recycling and re-use Recycling and re-use of MSW is done in a widespread manner where waste pickers are employed as well as there are self employed waste pickers who collect the waste and sell them. How the system works is that these waste pickers and waste collectors gather waste from the residential areas, commercial areas, streets and landfill sites and they sell them to the dealers these dealers range from small, medium and large dealers. After the dealers purchase the materials they are sent to the recycling plant that is established by the government. The following table tells us at what rate the materials are sold (Ankit agarwal, Ashish Singhmar, 2004) Prices of recyclable materials at different recycling levels Recyclable material Recyclable material Price at small recyclable dealer (Rs.) Price at medium recyclable dealer (Rs.) Price at large recyclable dealer (Rs.) Value added in the Process (%) Plastic PET bottles 1.75 2.25-2.50 3.75-4 121 Milk packets 5.5-6.5 6-7 8-8.50 37.5 Hard plastic like shampoo bottles, caps 7-7.25 9 10-10.5 41 Plastic thread, fibres, ropes, chair cane 6-7 8-8.50 10 67 Plastic cups and glasses 7-8 10-12 13-14 80 Paper White paper 3-3.25 3.75-4 5-6 76 Mix shredded paper 2-2.25 2.25-2.50 3-3.25 47 Cartons and brown packing Papers 2.25 2.50 3 33 Fresh newspaper 3-3.50 3.25-3.75 4.50-4.75 42 Tetra pack 1.75-2 2-2.25 2.75-3 53 Glass Broken glass 0.50 0.90-1 90 Bottles 2 2.25-2.50 19 Aluminium Beer and cold drink cans 40-45 43-48 75-85 88 Deodorant, scent cans 42-45 55-60 90-95 113 Aluminium foil 20-22 25-27 30-32 48 Other metals Steel utensils 20-22 25-27 30 43 Copper wire 70-75 80-85 95-100 35 Source 🙠 Ankit agarwal, Ashish Singhmar, 2004) Composting: Coming to composting only 9% of the total MSW is composted the remaining 91% is sent to landfill sites. There are three places set up by the Delhi municipal authority for composting MSW where as two plants are set up at Okhala and the other one is set up at Bhalswa .These plant has a treatment capacity of 150 tonnes/day but they are not utilised to the fullest because of the cost. The treatment capacity of the plant at Bhalswa is 500 tonnes/day. (Vikash Talyan, R.P. Dahiya, 2008) Incineration: The municipal cooperation of Delhi also tried incarnation they built an incineration plant with the help of a foreign company. But this was shut down immediately because the MSW did not have enough calorific value the minimum calorific value is between 1200-1400 kcal/kg. (Vikash Talyan, R.P. Dahiya, 2008). Final disposal of MSW: Of the total amount of MSW collected 91% is sent to landfill. These landfill sites are located at the outskirts of the city. The land fill sites are the nearest available low line area or waste lands. The transfer of the MSW to these sites is by the vehicles that the Delhi municipality has. These landfill sites are chosen based only on availability and not on any other reason. These landfill sites are poorly maintained which arises a problem of health and safety as well as environmental concerns. There is another big issue because of the poor maintenance of the landfill sites there is a lot of leachate that is being produced mostly in the rainy season due to which the ground water as well as the river next to the landfill sites is getting contaminated. At these landfill sites with the help of bulldozers the MSW is levelled and compressed. The MSW is compressed to a layer of 2-5m and a covering is provided. At the binging there were 20 landfill sites that were created by the Delhi mun icipality out of which 15 are exhausted already. At present there are 3 landfill sites that are being operated one is at Gazipur it was started in 1984 , the other landfill site is located at Bhalswa it was started in 1993 ,the last operating land fill site is located in Okhala it was started in 1994. (Vikash Talyan, R.P. Dahiya, 2008). HEALTH AND SAFETY AND ENVIRONMENTAL RISKS Health and safety and environmental risks are a major concern in the MSW management in Delhi. The workers as well as the waste pickers are not provided with proper health and safety equipment like boots and gloves. The working conditions are unhygienic .the chance of transfer of infection is high and because of this if a worker gets sick he loses his wages. The workers are also not provided with medical insurance. The environmental risk is also high because the landfill sites are not maintained properly and the leachate gets leaked into the underground water as well as the river Yamuna .these issues should be looked into very carefully. IMPROVEMENTE We can improve these poor conditions by privatisation. We can let the private sectors help in the disposal of MSW. The Delhi municipal authorities can open the incineration plant and dispose the waste. They can also involve the local communities as well as the NGOs to help in the disposal of waste. The municipal authorities should identify a proper treatment technology. The authorities should increase standards of reuse and recycling of waste mainly composting. CONCLUSION With the rapid increase in population and fast urbanisation of Delhi the current policies and regulations want be sufficient for controlling the rapid increase in the MSW. Due to this the health and safety as well as the environmental risks are increasing .The municipal authorities of Delhi cannot keep up with the MSW that is being produced now but according to a prediction the MSW by 2026 is going to increase 4 folds if this happens the municipal authorities will be facing a lot of problem. Even the Delhi government has realised this and they are making changes in the form of master plans. The government is also approaching the public and private sectors for help like the citizens and the NGOs. First of all people should be educated on proper disposal of MSW. The government should see to that the master plans are being properly followed at all levels. Only by doing this the Delhi municipal authorities can keep the MSW in control. Referencing Ankit agarwal, Ashish Singhmar, 2004. Municipal solid waste recycling and associated markets in Delhi, India. Resources, Conservation and Recycling Census of India,.2001 . Ministry of Home Affairs, Government of India (GoI). [Online].available http://www.censusindia.net Hoornweg, Daniel with Laura Thomas. 1999. Working Paper Series Nr. 1. Urban Development Sector Unit. East Asia and Pacific Region. Page 5. [Online] http://web.mit.edu/urbanupgrading/urbanenvironment/sectors/solid-waste-sources.html. Hoornweg, D., Laura, T., 1999. What a waste: solid management in Asia. Working Paper Series No. 1. Urban Development Sector Unit, East Asia and Pacific Region, the World Bank, Washington, DC MCD, 2004. Feasibility study and master plan report for optimal solid waste treatment and disposal for the entire state of Delhi based on public and private partnership solution, Municipal Corporation of Delhi, Delhi, India. Ministry of Environment and Forests, 2000.the gazette of India. [Online]. Available http://envfor.nic.in/legis/hsm/mswmhr.html TERI, 2002.Performance Measurements of Pilot Cities, Tata Energy Research Institute, New Delhi, India. Vikash Talyan, R.P. Dahiya, 2008. State of municipal solid waste management in Delhi, the capital of India, Waste Management Volume 28, Issue 7, 2008, Pages 1276-1287

Effect of Parent Addiction on Children

Effect of Parent Addiction on Children Antonio Latham Children of Parents with Addiction Drug and alcohol addiction is prevalent in America. Within the U.S., there has been an increasing emphasis and mounting research on how parental addiction impacts the lives of children (Barnard McKeganey, 2004). This alarm is being powered in part by the escalation of disturbing incidents involving extreme neglect and abuse that children of drug or alcohol addicted parented subject them to (Barnard McKeganey, 2004). Studies now show that children who reside with parents who suffer from any substance addiction are likely to be unstable, demonstrate severe emotional and behavioral issues (Barnard McKeganey, 2004). Moreover, this present great challenges for children matriculating through school (Barnard McKeganey, 2004). These children are frequently exposed to one or both substance dependent parents that are unstable and chaotic places where drugs and criminal activity occur regularly (Barnard McKeganey, 2004). For U.S. citizens working with such families and children, it is impo rtant to recognize substance abuse early and confront the difficult needs of parents with substance addiction and those of their children (Barnard McKeganey, 2004). Over the last several years, researchers and advocates of child’s rights have developed advanced strategies and programs that have facilitated innovative guidelines for a more efficient, cooperative, and holistic approach to helping the parent and child (Barnard McKeganey, 2004). This paper will analyze the behavioral, academic, and development problems associated with growing up in a household where a parent suffers from drug or alcohol addiction. Additionally, this paper will provide information on the connection between substance addiction and child neglect. It will also explore explains approaches for prevention, intervention, and treatment that including examples of effective programs and practices. Behavioral, Academic, Development Impact When mothers or fathers abuse substances, this greatly impact the behavioral, academic, and development growth of the children. Studies show that these children are more likely to suffer signs of depression and anxiety, experience mental instability and display conduct problems (McKeganey, Barnard, McIntosh, 2002). All of these issues have both long-term and short-term effects; in which will determine the life trajectory these children will follow. Academically, these children often score lower on school academic exams and exhibit various signs of struggles in school such continued conflict with peers (McKeganey, Barnard, McIntosh, 2002). Children of parents with addiction may demonstrate behaviors that are difficult for their addicted parents to effectively handle (McKeganey, Barnard, McIntosh, 2002). This can produce unreliable parenting and the likelihood the child will be removed from their parental homes. Studies on children’s behavioral issues reveal that children of drug abusers exhibit some of the following characteristic: lack of compassion for other individuals; reduced social interaction and interpersonal engagement; low self-confidence; and defiance against authority (McKeganey, Barnard, McIntosh, 2002). For proper development, children need positive social and emotional reinforcement, especially from their parents. Children are more capable of reaching their optimal potential if they experience steady, certain, enhanced, and motivating relations with their family and other relationships (McKeganey, Barnard, McIntosh, 2002). A lack of this has been generally linked to developmental problems for the child. For instance, when a child suffers repeated instance of neglect from the parent, especially during the young developmental stages, activation of the stress response systems is severally damaged (McKeganey, Barnard, McIntosh, 2002). The often result in the child responding to normal situations in a threatening or alarm manner (McKeganey, Barnard, McIntosh, 2002). Long-term Impact for Children Children of substance-addicted parents will often have lingering effects long into adulthood that will impact their maturity (Haggerty, Skinner, Fleming, Gainey, Catalano, 2008). Although it is important to note that not all children will experience long-term consequence, however, they may have an increased vulnerability. Parental substance addiction can have a plethora of long-term effects on their physical well-being (Haggerty et al, 2008). These include poor brain development and increased chances of obesity and malnutrition (Haggerty et al, 2008). The more instantaneous emotional effects of parental substance addiction produce feelings of loneliness, depression anxiety, and an unwillingness to trust (Haggerty et al, 2008). These can translate into permanent mental consequences in adulthood, including low self-worth, insecurity, and relationship problems (Haggerty et al, 2008). Research steadily reveals an increased probability that children who have lived with substance addicted parents will eventually take on negative habits such as smoking, abusing alcohol, or engaging in illegal drugs (Haggerty et al, 2008). Prevention Intervention Strategies To end the cycle of destruction and decrease the possibility of lasting effects, researchers agree that there must be continued development and implementation of methods to prevent substance addiction from occurring and dangerously effecting children (Fraser, McIntyre, Manby, 2009). While experts concede that the causes of substance addiction and its effects on children are complex, it is probable to formulate prevention strategies that tackle recognized risk factors (Fraser, McIntyre, Manby, 2009). Prevention initiatives are best to thwart the onslaught of the mental and physical effects children are likely to have when growing up in a home where a parent is addicted to drugs or alcohol. The best prevention method is identifying children who live within these homes and provide support for both child and parent. Researchers encourage inspiring intellectual, emotional, societal, and physical experiences for children through various outlets (Fraser, McIntyre, Manby, 2009). According to Fraser, McIntyre, and Manby (2009), prevention methods should first involve understanding important principles of healthy growth and development for children that will help to identify sensitive or possible threatening issues in homes and within the child. Academic institutions play a crucial role in prevention as well as intervention (Fraser, McIntyre, Manby, 2009). Schools should be adequately informed on application and testing of educational and prevention programs as well bringing additional awareness to the issue (Fraser, McIntyre, Manby, 2009). Once the issue has occurred, the next best course of action is intervention. Fraser, McIntyre, and Manby (2009) explains that because of the greater risks associated with parental substance addiction, it is especially significant for schools and child services personnel to thoroughly assess thoroughly the needs of the children to effectuate the most beneficial change. Intervention revolves around providing a home environment that is safe, predictable, and nurturing for the children (Fraser, McIntyre, Manby, 2009). Moreover, intervention should entail family-centered treatment programs that provide care for parents in facilities where children are allowed and are able to aid in the healing of parent and child (Fraser, McIntyre, Manby, 2009). Ultimately, proper intervention will use other family members without addiction issues to help restore balance and harmony within the child. Conclusion The body of research on children with addiction continues to grow and highlight many alarming issues, such as child abuse and neglect. This type of environment affects the child in many ways including behaviorally, academically, and developmentally (Fraser, McIntyre, Manby, 2009). Though the effects may vary contingent on many variables, the potential for destruction create enough social panic for proper prevention and intervention strategies. Researchers are encouraging appropriate recognition and responses to this epidemic in a way that effect national policies (Fraser, McIntyre, Manby, 2009). It is vital for this nation to allocate as much resources as possible to the development and implementation of prevention and intervention tactics and services. References Barnard, M., McKeganey, N. (2004). The impact of parental problem drug use on children: what is the problem and what can be done to help?. Addiction, 99(5), 552-559. Fraser, C., McIntyre, A., Manby, M. (2009). Exploring the impact of parental drug/alcohol problems on children and parents in a midlands county in 2005/06. British Journal of Social Work, 39(5), 846-866. Haggerty, K. P., Skinner, M., Fleming, C. B., Gainey, R. R., Catalano, R. F. (2008). Longà ¢Ã¢â€š ¬Ã‚  term effects of the Focus on Families project on substance use disorders among children of parents in methadone treatment. Addiction, 103(12), 2008-2016. McKeganey, N., Barnard, M., McIntosh, J. (2002). Paying the price for their parents addiction: meeting the needs of the children of drug-using parents. Drugs: education, prevention and policy, 9(3), 233-246.

Androgyny in the Characters of Macbeth and Lady Macbeth Essay -- GCSE

Androgyny in the Characters of Macbeth and Lady Macbeth  Ã‚  Ã‚     Ã‚  Ã‚   In her book, Woman and Gender in Renaissance Tragedy, Dympna Callaghan addresses the presentation of women in Elizabethan England, stating that "women were clearly socially subordinate, and the preponderance of discourse on the gender hierarchy was misogynistic" (Callaghan 12). According to Marianne L. Novy in Love's Argument: Gender Relations in Shakespeare: "'Woman' seems to be associated with qualities - emotions, fears, - one has against one's will, and 'man' with a preferable mode of existence. Men are exhorted to be men, and women, playfully or seriously, often attempt to imitate men" (Novy 198). While men and women were born different, it was society's treatment of their distinguishing sexual traits that defined them either as masculine, and thus in a position of power, or as feminine and unable to challenge male authority. Much of the literature composed in Elizabethan England reflects, whether deliberately or inadvertently, the gender inequities cited by Callaghan, Novy, and others. In William Shakespeare's Macbeth, the dynamics of the marriage between Macbeth and Lady Macbeth involve a mutual striving towards manhood as a result of misplaced gender traits in each. Shakespeare develops the androgyny of Macbeth and Lady Macbeth, and this becomes the basis for the offenses they commit in the play. Both characters achieve a position of power and authority through the use of their masculine characteristics, but their feminine characteristics make their gains tenuous and ultimataly cause their downfall. Throughout the play Shakespeare presents the feminine traits within Macbeth as the characteristics that mark him as a flawed man. When Macbeth says... ...speare. Chapel Hill: The University of North Carolina Press, 1984 5. Ussher, Jane. Women's Madness: Misogyny or Mental Illness?. Amherst: University of Massachusetts Press, 1991 6. Williams, Juanita. Psychology of Women. New York: W.W. Norton & Company, 1987    WORKS REFERENCED 1. Belsey, Catherine. The Subject of Tragedy. London: Methuen, 1985 2. Biggins, Dennis. "Sexuality, Witchcraft, and Violence in Macbeth." Shakespeare Studies VII (1975) 3. Gilligan, Carol. In a Different Voice: Psychological Theory and Women's Development. Cambridge: Harvard University Press, 1982 4. Hogrefe, Pearl. Tudor Women: Commoners and Queens. Ames: Iowa State University Press, 1975 5. Howells, John, ed. World History of Psychiatry. New York: Brunner/Mazel, 1975 6. Millett, Kate. Sexual Politics. New York: Ballantine Books, 1987   

Volpone :: volpone

Volpone  Ã‚   Volpone was first brought out at the Globe Theatre in 1605 and printed in quarto in 1607, after having been acted with great applause at both Universities, and was republished by Jonson in 1616 without alterations or additions. Volpone is undoubtedly the finest comedy in the English language outside the works of Shakespeare. Daring and forcible in conception, brilliant and faultless in execution, its extraordinary merits have excited the enthusiasm of all critics. The great French historian of English literature, Henri Taine, has devoted to it some of the most splendid pages of his famous work. â€Å"Volpone,† he exclaims, Å“uvre sublime, la plus vive peinture des mÅ“urs du sià ¨cle, oà ¹ s’à ©tale la pleine beautà © des convoitises mà ©chantes, oà ¹ la luxure, la cruautà ©, l’amour de l’or, l’impudeur de vice, dà ©ploient une poesie sinistre et splendide, digne d’une bacchanale du Titien. In none other of his plays, not even in The Alchemist, in Bartholomew Fair, or in The Silent Woman, is Ben Jonson’s prodigious intellect and ardent satirical genius so perfectly revealed as in Volpone. The whole of Juvenal’s satires are not more full of scorn and indignation than this one play, and the portraits which the Latin poet has given us of the letchers, dotards, pimps and parasites of Rome, are not drawn with a more passionate virulence than the English dramatist has displayed in the portrayal of the Venetian magnifico, his creatures and his gulls. Like Le Misanthrope, Le Festin de Pierre, like L’Avare, Volpone might more fitly be styled a tragedy, for the pitiless unmasking of the fox at the conclusion of the play is terrible rather than sufficient. Volpone is a splendid sinner and compels our admiration by the fineness and very excess of his wickedness. We are scarcely shocked by his lust, so magnificent is the vehemence of his passion, and we marvel a nd are aghast rather than disgusted at his cunning and audacity. As Mr. Swinburne observes, â€Å"there is something throughout of the lion as well as the fox in this original and incomparable figure.†   Ã‚  Ã‚  Ã‚   Volpone’s capacity for pleasure is even greater than his capacity for crime, and Ben Jonson has added to these two salient characteristics a third, which is equally dominant in the Italian—the passion for the theatre. Disguise, costume, and the attitude have an irresistible attraction for him, the blood of the mime is in his veins.

Women at Work

Assignment: Article summary The article â€Å"Family Coping Strategies: Balancing Paid Employment and Domestic Labour† by Meg Luxton sheds a different view on the responsibilities laid out in family life. In today's society it's almost a necessity to have both parents working, to support a family. This fact, along with the improvement of females having independence, is the cause of the ever growing number of working women. These, along with many other statistics are showing the rapid improvement and change that woman and families are showing. Year after year we can see the dynamics of the family shifting.It is not the same anymore, that women are the housewives doing all the housework and childcare. However women still have to work to get the equality, and not have to face â€Å"The second shift† once they get home. Husbands need to start stepping up and help out. Workplaces too need to step up, in the sense that they need to try and create better working environments f or women. Unions have been formed to try to perfect benefits, and to shed light on the negative aspects they may have. This whole article shows an interesting view on family coping strategies, and gives lots for people to think about.Society's gender roles are changing significantly with the rise in the amount of women who are contributing to the yearly income of their household's. It has been proven that because women are starting to contribute to household incomes it has resulted in increased satisfaction between husbands and wives and excuses from males such as â€Å"I'm the one bringing home the money, I deserve to rest when I get home† are becoming less valid. A statistics Canada survey in 1995 stated that 64% of women who worked said it was essential for their happiness and 55% agreed that it was the best way to be independent.Females at work who are married no longer have to depend on their husbands for their needs because they are able to provide them on their own. Un like the many women who stay with their spouse in an unhappy or abusive relationship due to the resource theory which is a theory that explains how women will not leave in fear that if they do they will not be able to support themselves, most working women with a stable job will easily find the strength to leave because they are more independent.Having a job gives women a sense of control of their lives and an overall high self-esteem because they are recognized by their husbands as well as children for their work. Not only does it give women something to do, it also ensures stability in one's family income. Here are a few statistics that demonstrate the challenge of balancing paid employment and domestic labor within the family setting in Canada. This challenge arises because of the inequalities between what men and women earn in the work force and also because of the uneven distribution of chores in unpaid domestic labor.If we compare salaries in 1997, men had the higher income of the couple in 77% of Canadian families. (Globe and Mail 21 Feb. 2000). This situation has however improved since the early 60's when 70% of women in male-female couples were dependent on their spouse as the sole income provider. (Oderkirk, Silver and Prud'homme 1994. ) Also when couples divorced men's incomes raised on average 10% whereas women's income usually decreased by 23% in 1997(Toronto Star 10 April 1997).Women feel pressured to work from home or part-time because they are often expected to do most of the domestic labour and this is their way to balance the two. In 1993 they represented nearly 70% of Canadian part-time workers (Ghalam 1993). On sharing of domestic labour front, are still generally the ones to do the bulk of it although men have been more active in this part of family life since the 70's. Women are involved the most in childcare. In 1998, 80 percent of women spent more than 15 hours on childcare compared to only 49% of men (Statistics Canada 1998a).These sta tistics show some improvement in the overall equality between the work load divided between men and women in families. However women are still usually found in a position of disadvantage compared to men. The fact that women have joined the work force doesn’t seem to have impacted the way man act at home. Even though there have been many chances throughout the years on how women are seen in society and there role it, there hasn’t been much change when it comes to domestic labour. It is still very sex segregated.In the past adult man were those had the primary responsibility of earning the income for the family while the role for an adult woman was to act as the housewives whose primary responsibility was running the family home, having children and caring for its members. Yet now that women share the responsibility of bringing in the income, the logic would that man also help around the house but instead what is now happening is that women find themselves carrying out t he â€Å"double shift†, where they go to work in the morning and then they go home to cook, lean, get the kids to bed and have their things prepared for next day. Due to this inequality of household work between men and women, women find themselves at a disadvantage because they have to learn to balance both domestic labour and paid work, which results in them not putting as much effort in their job as they could, therefore they do not reach their best potential which results in lack of opportunities for them. Some workplace calls their work â€Å"family friendly†.What this means for them is: women can come at work a bit earlier and leave earlier. A few women have struggled to make workplaces more cooperative for their person lives. They have fought for maternity, parental, etc. in order to take care of their love ones. â€Å"Family friendly† workplace as well includes women taking their specific amount of â€Å"sickness days† (allowed days off) to go tak e care of their family and once those days ended, therefore will unpaid for additional days taken.Some will have three weeks off to taking care of their hospitalized husband but will be paid only one week. They are basically losing 66. 7% of their paycheck due that. Those women will have to leave their husband at home to take care of themselves and will have to go back to work due to the time allowed was only three weeks. What the employers do not know is the fact they become anxious therefore difficult to focus at work. Most workplace relies on women workers who are experienced or more skilled because it is hard to replace them.Therefore, those women are more advantaged to have more privilege than others. The time you have off at work it is very limited that women will have to sacrifice in order to balance family and paid work. Employers do not understand or ignores the fact that those women have family and the time (days off allowed) given is insufficient for them. In conclusion n owadays it’s harder to survive with only one income so both men and women have to bring an income to be able to accommodate to today’s needs.A job for women brings a sense of control to their life and independence. Although employers have given benefits to women such as maternity leave which is great because women don’t have to worry about since they will have an income coming while caring for their newborn , yet these benefits that employers give them can sometimes be seen as superficial because they know that women tend to need to leave work more often than men ( because they take care of the family) employers are most likely going to ive promotion to men or hiring men for the more important position witch leaves women in what is known as the glass ceiling where their chances of going up in their career is reduced . Women don’t only face inequality at work but they also face it at home where domestic labour is still sex segregation and women come home t o the second shift where they are expected to take care of household work. We all need to realize that women are both important in the workforce and for the childrearing therefore we should encourage them to keep doing both by giving them the proper support that they deserve.