Marketing Analysis The American Marketing Association

When we all think of marketing most may think of marketing as a company soliciting a product or trying to sell something with different types of sales pitches. The American Marketing Association denotes the definition of marketing as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.(Gundlach, G. T., Wilkie, W. L. (2009) p.260) . This definition that the AMA published in 2007, was renewed from the previous definition of marketing that was last published in 2004 (Gundlach, G. T., Wilkie, W. L. (2009) p.259) . The reason why I pointed the difference in the years is because that in a matter of three years the definition of marketing has changed. The world we live in changes daily, so does everything else. 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