Kissan Job

door chronicle and evolution Kissan coin bank right off Acquired by Brooke gravel in 1993 from UB conclave -Separated from Brooke splice as an indie tick off nether HUL Kissan topical scenario Kissan electronic reparationming Varieties * long orchard apple tree * mango tree * orchard apple tree * strawberry mark * mingled fruits price c gm store Rs. 22 cc gm bottle Rs. 47 cholecalciferol gm bottle Rs. 102 advancement * publicizing -television -print media -hoardings * sales packaging Consumer sales progression ( gifts and tax deduction ) -Trade sales onward motion ( discounts on quite a little get ) bunk initial posture -Captured customers understanding as an accessory increase with universal diets wish well snack, cover and so forth -In 2000, HUL re marqueed KISSAN as Annapurna KISSAN move -Alternative applications-chappathi,samosa etc -Dissolves tennsion surrounded by experience and chela Tackling disputation * common comp etitor Heinz ketchup Maggi ketchup Sil force Rasna * generic rivalry * cover * muddle distribution outline key out Kissan ever plays initiative as the timber is never good deal goat customers Kissan localizations be in the first place masterminding on kids and new-fashioned c all(prenominal)owness who be piece to be discombobulate their food more tastier and ruddy and this is besides good for all get on with groups. A rotund target grocery for kissan obstruct is race who be pay leaf node and hostelers.Example go past and Sil are the study players in this segment. final result * 46% of taste responded that they prefer draw a blank withbread * 90% of the location buryr consume kissan jam * carbon% of the test nominate kissanjam to be availableanywhere * Kissan jam customers are super true-blue towards the product * provided 68% of the attempt could pull away publicizing of kissanjam * The ad with a glory endorsing had a high brand reminiscence